A map of tobacco industry strategies was developed using a structured conceptualization methodology known as concept mapping. The objective of the map was to develop a conceptual framework of tobacco industry tactics in four areas in Southeast Asia for the purpose of:

• Generating consensus on key areas of importance and feasibility for regional and cross-country tobacco industry monitoring and surveillance
• Developing measures to track and monitor the effects of the tobacco industry and to design counter strategies, and
• Building capacity to improve tobacco control planning in participating countries.

The map indicates areas of importance and feasibility for monitoring tobacco industry activities and serves as a basis for initial discussion about action planning.

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